Posted by: Rebecca Whitham, Communications The endangered snow leopard is elusive and hard to study in the wild. So researchers with the Snow Leopard Trust , a Woodland Park Zoo conservation partner , are testing with us a new method of luring these felines to research sites—Calvin Klein Obsession for Men. Today, we tested the appeal of the cologne on our 1-year-old cubs Gobi and Batu, and their mom Helen. We installed a camera in the snow leopard exhibit and sprayed the cologne around the area of the camera in hopes of capturing stop-action images and measuring the reaction of the cats to the lavender, spice and woody elements of the cologne. The results? Well, we wouldn’t quite call it an obsession, but the cats are definitely interested in Obsession. The cologne proved to be a strong attractant…eventually. It just took the cats several minutes before they caught the scent and became interested in it, rubbing up to the areas where the scent was splashed. The novelty of the camera in